Eleanor Semeraro

MARKETING

Just 33% Of Marketers Are Personalizing Product Recommendations For Shoppers

Wunderkind's new report highlights that most marketers aren't maximizing personalization as much as they could.

TV ADVERTISING

How Ford’s Ad Scored 27% Above Memorability Norms

Ford addresses economic challenges head-on and positions the brand as the hero rather than focusing on a specific vehicle or product offer.

TV ADVERTISING

Most-Seen Industries on Linear TV: QSRs Sizzle, Autos Down-Shift

The current economic uncertainties in the U.S. are already prompting changes in how some industries advertise on national linear TV. According to iSpot’s Q1 2025 TV Ad Transparency report, automakers — a category that absolutely is impacted by tariffs — saw decreased reach year-over-year. On the flip side, quick-serve restaurants

TV ADVERTISING

Streaming’s Rise Continues As Advertisers Diversify Strategies

Audiences continue to shift toward cross-platform viewing, as revealed by iSpot’s new TV Ad Transparency Report. But even as TV ad impressions declined, linear spend has risen, which iSpot Chief Commercial Officer Mark Myers says “shows that brands aren't pulling back, they're getting smarter—prioritizing

MX8 Labs

Tariff Talk: Demographic Differences

Our study conducted with MX8 Labs reveals several differences when it comes to age, gender and political affiliation.

TV ADVERTISING

Streaming Still Has Some Measurement Challenges

Less than half of iSpot survey respondents say they get linear/streaming overlap data, programming data and attribution data.

MARKETING

99% of Retail Marketers Plan to Spend More on Paid Social This Year

A new report from Wunderkind and Retail Dive’s studioID surveyed marketing leaders across various industries to understand how they are navigating today’s marketing landscape, including their challenges, priorities, strategies and outcomes. One of the findings: Many are currently focusing heavily on paid social media. * 90% of retail marketers

MX8 Labs

Data: Tariffs, Products and Public Perception

Although it remains to be seen exactly how the tariff situation will shake out here in the U.S. one thing’s for sure: Many Americans recognize that tariffs could have an impact on their lives, to at least some extent. At a high level, rising costs are a major

MX8 Labs

Is the Media's Coverage of Tariffs Fair?

The Measure partnered with MX8 Labs for a large-scale consumer survey on tariffs.

TV ADVERTISING

The QSR TV Ads Actually Driving Foot Traffic

A successful TV ad doesn’t just attract attention, it drives outcomes — and for the QSR industry, that includes actual foot traffic. iSpot recently analyzed the creatives from the most-seen QSR brands in Q1 2025 and discovered that the ads that sparked thirst, humor and value, and often leaned into

TV ADVERTISING

How QSR Brands Can Score on TV Beyond Sports

iSpot's new report reveals top genres and dayparts by foot traffic lift for the QSR industry.

MARKETING

Brand Fandom: Who's Swayed Most By Celebs/Influencers?

MarketCast's Brand Fandom report looks at how much celebrities/influencers move the needle.

TV ADVERTISING

Data: Ad Buyers Will Prioritize DSPs, Publisher-Direct This Year

62% of marketers plan to buy video ads through demand-side platforms, according to an iSpot survey.

MARKETING

What Diners Really Want from Restaurant Loyalty Programs

Free food or drink is the top perk that diners want from a loyalty program, according to a Wunderkind study.

TV ADVERTISING

Amidst Economic Uncertainty, Over Half of Marketers Expect TV/Streaming Budgets to Rise in 2025

iSpot surveyed hundreds of marketing leaders see how brands and advertisers are planning for the 2025-26 TV Upfronts.

MX8 Labs

Are People Actually Worried About Tariffs?

We partnered with MX8 Labs to conduct a in-depth, large-scale survey to find out.

MARKETING

Restaurant Data: Serving the Right Incentives for Sign Ups

Offering a discount would compel 25% of diners to sign up for a restaurant mailing list, per a Wunderkind study.

TV ADVERTISING

Iconic Personalities Help Women’s March Madness Advertisers Break Through

Geico and Capital One led for ad breakthrough, scoring +29% and +27% above the norm, respectively, per MarketCast.

TV ADVERTISING

Freshpet, GEICO Lead for March Madness Ad Breakthrough

Freshpet led the pack with a spot that scored 34% above the ad breakthrough norm, per MarketCast.

MARKETING

Why Restaurants Should Prioritize Seamless Online Ordering Experiences

Wunderkind's 2025 Restaurants Consumer Insights report examines trends and preferences around diners' digital engagement.

TV ADVERTISING

The Pet Food Brands Chowing Down on Streaming

Blue Buffalo is the No. 1 pet food brand by ad SOV on streaming (15.40%), per iSpot.

TV ADVERTISING

T-Mobile Towers Over Wireless Industry for Streaming TV Ad SOV

T-Mobile has a 20.46% streaming ads SOV so far this year, per iSpot.

TV ADVERTISING

Insurance Mascot Mojo: Who’s Winning the Ad Wars?

Liberty Mutual's LiMu Emu and Doug emerged as the winner for ad breakthrough, per a MarketCast analysis.

MARKETING

eCommerce Data: What’s Driving Women’s Purchase Decisions?

A Wunderkind survey reveals that product information and customer reviews both play a critical role in women's online purchase decisions.

CREATOR ECONOMY

Media Companies Often Beat Influencers for Beauty Learning Content Engagement

Media companies averaged 7.7% more engagements per Instagram video than influencers, per Tubular Labs.