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SPORTS

A collection of 259 posts

NBA, NHL Playoff Ratings Lack Recent Help From New York, Los Angeles Teams

NBA, NHL Playoff Ratings Lack Recent Help From New York, Los Angeles Teams

Over on TVREV, I wrote about NBA and NHL postseason ratings this year, and the factors that might impact audiences tuning in (or not). Key to that was the fact that since 2021, both leagues have lacked long runs of success from the nine teams located in its biggest markets,

Insurance Stands Out As Spender During NFL Draft

Insurance Stands Out As Spender During NFL Draft

The 2025 NFL Draft wrapped up over the weekend across four networks (ABC, ESPN, ESPN2 and NFL Network), and brands were eager to cash in on the excitement as teams selected new players. Data from iSpot breaks down top brands and industries from the three-day event, by share of est.

Majority Of Sports Viewers Like 'Prime Vision' AI Features During Games

Majority Of Sports Viewers Like 'Prime Vision' AI Features During Games

It's tough to mess with the program for sports viewers. With game structures relatively static and the broadcasts around them changing very little over the last few decades, audiences are conditioned to certain experiences while tuning in. But not all change is viewed as a bad thing, either.

Sports Creator Adam Arroyo Tops U.S. Leagues In March

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Sports Creator Adam Arroyo Tops U.S. Leagues In March

For the month, his unique U.S. audience surpassed the likes of the WWE, NFL, NBA, MLB and more.

Wingstop Flies To Top Of Most-Seen NBA Brands List

Wingstop Flies To Top Of Most-Seen NBA Brands List

With the 2024-25 NBA regular season wrapping up on Sunday, we used data from iSpot to take a look at the top brands during national TV games (so first-airing games that appeared on ABC, ESPN, NBATV and TNT). Most notably, Wingstop flew up the rankings to become the most-seen brand

Iconic Personalities Help Women’s March Madness Advertisers Break Through

Iconic Personalities Help Women’s March Madness Advertisers Break Through

Geico and Capital One led for ad breakthrough, scoring +29% and +27% above the norm, respectively, per MarketCast.

The Home Depot Builds Bigger March Madness TV Footprint

The Home Depot Builds Bigger March Madness TV Footprint

The Home Depot is an NCAA corporate partner and a major advertiser during big events like the annual men's basketball tournament. But during this 2025 March Madness action, the home improvement brand saw its national linear TV ad reach grow by 44% year-over-year, according to data from iSpot.

What Are Bleacher Report Viewers Shopping For?

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What Are Bleacher Report Viewers Shopping For?

Since it's owned by men's tournament TV partner Warner Bros. Discovery, Bleacher Report becomes a go-to resource for March Madness fans every spring. The surge in interest for the already-popular sports channel not only means more views, but also more business opportunities for B/R to

Study: Women's Sports Fans Want Better TV Tune-In Info

Study: Women's Sports Fans Want Better TV Tune-In Info

Women's sports are seeing incredible growth in recent years. But there's still more room for that audience to increase, especially on TV. A recent report from Paramount Advertising shows that the biggest barrier to women's sports tune-in is simply that audiences don't

Data: Men Are Becoming Bigger Fans Of Women's Sports

Data: Men Are Becoming Bigger Fans Of Women's Sports

Women's sports have exploded in recent years, and that growth is not simply due to entities like the WNBA and NWSL (plus women's college sports) appealing to more women. New data from Paramount Advertising's For the Win report reveals that part of women'

TV Ad Reach Grows For Men's March Madness

TV Ad Reach Grows For Men's March Madness

This year's NCAA Men's Basketball Tournament has centered on the top teams winning the games in front of them, culminating in the second Final Four ever featuring all No. 1 seeds. Despite the event largely going as expected, though, audiences have been tuning in en masse,

TikTok Turns Up NCAA Tournament Hype Cycle

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TikTok Turns Up NCAA Tournament Hype Cycle

The NCAA Tournament is never short on buzz each year. And despite a chalky result on both the men's and women's in 2025, March Madness hype on TikTok is already on pace to outdo last year's results – according to new data from Tubular Labs.

South Makes Up Nearly 40% Of March Madness TV Households

South Makes Up Nearly 40% Of March Madness TV Households

Both the men's and women's NCAA Tournaments are TV events with significant U.S. household reach. But some regions also tune in at a higher rate than others, as data from iSpot's recent March Madness Advanced Audiences Snapshot revealed. * The South accounted for 38.

How Likely Was An All One-Seed Final Four This March?

How Likely Was An All One-Seed Final Four This March?

For just the second time since the advent of seeding for the NCAA Men's Basketball Tournament field in 1979, the Final Four is entirely made up of one-seeds. Auburn, Duke, Florida and Houston are all headed to San Antonio to compete for the title this year, defying tournament

What Else Are NCAA Tournament Audiences Watching?

What Else Are NCAA Tournament Audiences Watching?

Every March, the men's and women's NCAA Basketball Tournaments effectively capture eyeballs around the country. But not every advertiser can afford the hefty price tags attached with appearing alongside those live March Madness matchups. With this in mind, iSpot issued a brand-new advanced audiences report detailing

Women's College Basketball Viewing Grows Even Without Caitlin Clark

Women's College Basketball Viewing Grows Even Without Caitlin Clark

After the breakout success of last year's NCAA Women's Basketball Tournament, it was natural to wonder how the sport would capitalize on that success during the 2024-25 without Caitlin Clark (who went to the WNBA). The answer? Just fine, it would appear, according to new iSpot

Wendy's Scores Likeability Win Among NCAA Ads

Wendy's Scores Likeability Win Among NCAA Ads

Celebrities can be a big draw for event-centric ads. But sometimes for food brands, the best recipe for TV ad success simply includes some delicious-looking burgers and a good deal. That was the case for Wendy's and its recent 15-second March Madness spot. The QSR brand made a

MLB Can Harness Shohei Ohtani's Popularity For Global Growth

MLB Can Harness Shohei Ohtani's Popularity For Global Growth

Major League Baseball's TV trials and tribulations are well-documented, but the league does have one significant card left to play to maximize the value of its media rights: Los Angeles Dodgers slugger (and pitcher) Shohei Ohtani. The three-time league MVP was in his native Japan for the Tokyo

More Women Prioritize Special Events For Sports Viewing

More Women Prioritize Special Events For Sports Viewing

While sports TV viewership is strong across the board, on average, men and women do have different priorities when it comes to tune-in. LG Ad Solutions' recent Stadium-to-Screen report details more around connected TV sports audiences. * 33% of those surveyed said they watch almost every game for their favorite

ACC Settlement Plots Future Of College Conferences

ACC Settlement Plots Future Of College Conferences

Following a lengthy and public back-and-forth, the ACC, Clemson and Florida State settled on a new revenue distribution model earlier this month. The agreement is likely to keep conference membership in place as-is for at least the next four-to-five years, while making some concessions to Clemson and FSU around their

Women’s Sports Fandom Provides Unique Brand Opportunity

Women's sports fans are more likely to back sponsors than fans of major men's leagues, per MarketCast.

	
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